Pay-TV music channel Channel [V] has announced it will cease production after 20 years in the industry.

The music station modelled itself off MTV in the US and launched the careers of Osher Gunsberg (formerly known as Andrew G), Yumi Stynes and James Mathison.

In a press release on Wednesday, channel chiefs Brian Walsh and Stephen Baldwin blamed online streaming services for making the music video channel irrelevant.

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“Over the past several years music clips have become ubiquitous with availability on services like YouTube, whilst linear broadcast audiences for music channels have been in steady decline.

“In order to run the Foxtel music services more efficiently we have decided to merge Channel [V] and [V] Hits.

“I would like to thank the music team for their hard work and dedication in making Channel [V] an integral part of the Australian music landscape throughout the years.”

The new merged channel will begin broadcasting on Saturday.

During its 20-year existence, Channel [V] hosted concerts, interviewed music stars and produced other weird and wonderful content including 2007’s Band in a Bubble, which saw Australian band Regurgitator locked in a glass bubble in Melbourne’s Federation Square for 18 days.

The experiment took a turn for the worse when [V] host ‘Jabba’ broke down and was forced to take extended leave from the channel.

Osher Gunsberg, undeniably the channel’s breakout star, has gone on to host Australian Idol (along with James Mathison) and more recently, The Bachelor.

He also hosts a radio show on Hit 105 in Brisbane.

Watch Jack Black’s Tenacious D performing on Channel [V] in 2006:

Channel V is closing on Friday. Must have been a tough call to make for MGMT. 20yrs of cutting edge TV, sad to see it go.

— Osher Günsberg (@oshergunsberg) February 23, 2016

Sad to hear Channel [V] is no more! Had SO MUCH fun, made friends for life, laughed ass off, still looking for ass — Yumi Stynes (@yumichild) February 24, 2016