Despite being the unpopular choice for her role as New York’s tourism ambassador, Taylor Swift has ‘shaken it off’ to announce she is donating all proceeds from a new song to help fund the city’s public schools.

Swift, who has successfully transitioned from country crooner to pop tart with her new album 1989, has recently released the tune Welcome To New York, about her experiences since moving to Manhattan earlier this year.

· Taylor Swift’s ‘1989’: how she stuck it to the critics
· The music video is back and better than ever

“I love it here. I love it so much and I actually ended up writing a song called Welcome To New York about what it felt like to move here and about how it just felt very, very much like endless possibilities and it feels like being unique is celebrated here,” the Shake it Off singer said during an appearance on US daytime show The View on Wednesday.

“The song, it’s selling really, really well, which is good because I’m donating all of my proceeds to New York City public schools.”

While hip New York-based websites Vulture and the New York Times blog may have bagged out the singer for taking on the ambassador role, Time magazine said the generous donation had silenced her critics.

“It’s both generous and a canny P.R. move, immediately obviating the first significant criticism she’s faced in the 1989 roll-out,” the magazine says.

The announcement took place just a day after Swift sat down with a group of New York City schoolkids at publisher Scholastic’s Soho headquarters to share her love of reading and writing with the youngsters.

More than 100 other children from schools in Michigan and California also joined in the special session via Skype.

The singer was named New York’s new tourism spokesperson on Monday and will front a global campaign to encourage more people to visit the Big Apple.

Swift will also ring in 2015 in the city as the headliner at annual US TV extravaganza Dick Clark’s New Year’s Rockin’ Eve on December 31.

With AAP